Lufthansa, a major European airline, launched the air travel industry’s first real-time, location-based social networking solution for frequent flyers. The solution called MemberScout was developed by match2 blue using the Apama Business Event Processing (BEP) platform.

According to Progress, "Match2Blue created the mobile application to support Lufthansa’s customer relationship strategy, though rather than using the social network to push out information about flights, it has been designed as a 'member-helps-member’ service.'"
Users can instantly exchange, share, or swap their suggestions and ideas related to travel and destinations via this application, which is now available for your iPhone and will soon be for your BlackBerry.

Learn more about Lufthansa's solution now!